The gaming industry can’t seem to go a month without big acquisition news, but the most recent of these was surprising for a different reason. Square Enix suddenly sold all of its Western studios–Crystal Dynamics and Eidos–to the Embracer Group. That includes high-profile franchises like Tomb Raider and Deus ExVenir de Tragamonedas Gratis Online. The move largely exits Square Enix from Western-made games, trimming its sails with an apparent focus on its own internal Japanese developmentVenir de Tragamonedas Gratis Online. Analysts tell GameSpot that the move is somewhat of a “head-scratcher” financially, but ultimately suits its long-term goals of slimming down the organization and pursuing new revenue streams.

Lewis Ward, gaming research director at IDC, says that Square’s revenue growth and profits were decent over the last nine months, which may have prompted the company to sell “most of the crown jewels.” But then, he says, the sale price was surprisingly low if that’s the case.